For over a decade, I've been drawn to the delicate art of evolving brand stories. Like an archeologist uncovering layers of history, I find deep satisfaction in revealing the authentic voice of organizations and helping them speak to today's audiences.

This journey took root at Parsons School of Design, where my Design & Management degree taught me to bridge creative vision with strategic thinking. At HEEDGroup in NYC, I honed these skills while transforming brands across industries. One of my proudest achievements was guiding Thurrott.com through a critical transition – turning a beloved tech blog into a premium service without losing its soul. By deeply listening to the community and analyzing their needs, we preserved reader trust while building a sustainable future.

Now, as Director of Communications at the Fine Arts Work Center, I'm helping write the next chapter of a 50-year artistic legacy. By capturing both Provincetown's rich creative history and its vibrant present, we've more than doubled our digital community to 15,000 followers. Each story we tell bridges past and present, helping our audience feel connected to something larger than themselves.

I believe in the power of authentic narratives to transform organizations. Whether conducting brand workshops or developing content strategies, I seek the heart of each story – the truth that resonates across time and platform. My role is to help organizations tell these stories with both impact and grace, creating digital footprints that will speak to future generations.